Respect the rights and interests of stakeholders, adhere to technological and management innovation, reward employees who bring good reputation and create greater value to the gold bottle wine industry. Values are the shared views of certain beliefs, tendencies, propositions and attitudes about the value of enterprises, which play the role of behavior orientation, evaluation principles and evaluation criteria, and are a series of basic norms and tenets guiding organizational behavior. The value of Jinbottle wine industry has been practiced by the chairman for many years, which has been widely recognized by all walks of life, and has become the core content of Jinbottle wine industry corporate culture. 

Under the guidance of values, the specific concept ：

1、Management idea

to restrain a person with a scientific system, to call a person with a frank attitude, to retain a person with a reasonable treatment, and to move the person with warm care.

2. Business philosophy

Quality first, service first, integrity world, zero risk cooperation. The Co-existence and the Co-prosperity Co-prosperity.

3. The idea of employing people

Emphasis on education, more emphasis on ability. Emphasis on talent and moral character. Pay more attention to performance and thought.

4. Service concept

The demand of consumers is the direction of our work; the satisfaction of partners is the requirement of our work.

5. Quality concept

layer-by-layer, attention to detail, continuous improvement, quality zero defect, not the best, only bette.

6. Security concept

Prevent from time to time, put an end to hidden dangers, abide by the rules and discipline.

7. Concept of behavio

Smile every day. Speak out the budding ideas. Do what you think of. Do it with your heart and do it immediately. Do not do because of the small good, do not do it because of the small evil.

8. Competitive concept

Respect your opponent, learn from each other; believe in yourself, be cautious and modest; keep learning and never lose.

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